Performance criteria for the student sports club of an agrarian university

Relevance. Despite the growing prevalence of student sports clubs and existing research in this area, there is a need to develop scientifically grounded approaches to organizing their operations—approaches that take into ac-count the specific type of physical activity, students' fields of study, age-related characteristics, motivation, and other factors. This would enable the formation of a qualitatively new approach to the organization and management of student sports clubs within the higher education system. In this context, a key task is to identify effective criteria for evaluating the performance of a student sports club. Traditionally, the effectiveness of club sports activities is analyzed based on the club's ranking metrics. Such metrics may include the number of participants, the number of sports teams, the number of events held, the existence and popularity of a website, etc. However, there is a lack of clearly defined criteria for other important performance indicators, such as student engagement in various types of physical activity, health assessment parameters, and criteria for monitoring students' physical fitness.

Purpose: to examine the criteria for evaluating the performance of a student sports club.

Research materials and methods. The study was conducted at the I.I. Ivanov Kursk State Agrarian University. The research methods employed included literature review, document analysis, and surveys.

Results. Based on an analysis of regulatory acts and scientific literature on student sports, as well as an exam-ination of the practices of various sports organizations, we developed a matrix to measure the quantitative and qualitative performance indicators of the student sports club. This matrix was aligned with the operational areas, primary goals, and specific objectives of Kursk State Agrarian University.

The key performance indicators for the Kursk State Agrarian University student sports club, based on functional characteristics, include quantitative criteria: the number of events held, training programs developed or adapted, and agreements signed (organizational function); the number of students meeting GTO standards, the number of events (competitions, tournaments, training camps), and the number of athletes selected for representative teams (training function); the number of preventive activities (lectures, workshops, training sessions, meetings); and the volume of media coverage, social media posts, and promotional materials distributed (promotional function). Qualitative performance indicators include monitoring, sociological surveys, and testing.

Conclusions. Designing the club's operations and forecasting its performance effectiveness is possible through the precise definition of performance indicators. Various authors have evaluated the quantitative and qualitative outcomes of student sports club activities. It should be noted that while quantitative indicators can be calculated and expressed in aggregate units (numbers, percentages, proportions, etc.), qualitative indicators analyze prop-erties, levels, subjective perceptions, and other aspects of specific parameters. In this context, it is important to identify criteria for evaluating the qualitative outcomes of a student sports club's activities. We anticipate that the matrix we have developed—designed to measure both quantitative and qualitative performance indicators based on the operational areas, core goals, and objectives of Kursk State Agrarian University—will facilitate a qualitatively new approach to organizing and managing the university's student sports club.

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